The market for podcasts featuring children’s favorite characters in original audio storytelling continues to grow. Just this year, IP owners in the children’s entertainment space—including some of the biggest names—have launched new productions: Disney jumped into the original children’s podcast market for the first time with Forces of Nature, a 12-episode Frozen podcast released during […]
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Real Characters
Celebrities have been making appearances, in cartoon form, across key storytelling and communications platforms. The initiatives are mostly for children, but there is sometimes appeal for adults as well, depending on the project. They involve a variety of media configurations: Animated TV shows and films. In June, Ellen DeGeneres’ Ellen Digital Ventures and Warner Bros. […]
Giving Voice to Smart Electronics
One of the biggest topics of conversation at this year’s Consumer Electronics Show in Las Vegas was the prominence of voice assistants such as Amazon’s Alexa, Google’s Assistant, Apple’s Siri, Samsung’s Bixby, Roku’s Entertainment Assistant, and Microsoft’s Cortana. Not only are such voice assistants associated with smart speakers (e.g., Amazon’s Echo or Google’s Home), which […]
Sweet (?) Smell of Success
Long gone are the days when scented candles and home fragrances would fill a room solely with traditional aromas such as vanilla, lavender, strawberries, and sea breezes. Back in 2014, the distinct smell of foods, from a few rare instances of bacon to a wide range of baked goods, started taking hold in the industry, […]
Smart, Chic, and Strategic
The fall season has seen a flurry of activity in the wearables sector, focusing on both fashion and fitness and encompassing not only watches and bands but also eyewear, belts, and apparel. Some of the deals have centered on upping the fashion quotient. Hermès partnered with Apple for a Hermès edition of the Apple Watch, […]