Gingerbread kits are a perennial category for the holidays each year. Most of the products feature pre-baked cookie pieces in the proper sizes and shapes, as well as frosting, candies for decoration, accessories such as paper character figures, and everything else needed to make a finished gingerbread house or other structure for display. A variety […]
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Animal Attractions
By Karen Raugust on March 2, 2020 in Character/Entertainment, Experiential licensing, Licensing, Pet products
A handful of licensors are looking to the pet industry for new experiential opportunities. The moves make sense: Consumers’ love of and willingness to spend on their pets is well documented. And there is plenty of white space to fill in the experiential pet sector, which is relatively new territory for licensed properties. Some examples: […]
Long Legs for Adult Coloring
The adult coloring book trend persists, showing much more longevity than many observers had predicted. Barnes & Noble, which has been adult coloring central for the last couple of years, continues to give the category a lot of space and prominent placement. One large store currently features a large wall display and three tables right […]