Chefs and food influencers, both vegan and meat-eating, have over the years participated in collaborative initiatives involving plant-based dishes, such as creating limited-time menus in colleagues’ vegan restaurants, introducing other chefs’ vegan menu items in their own restaurants, or participating in pop-up vegan dinner experiences. They have also slowly become more active in partnering with […]
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Influential Collaborations
Signature product lines tied to social media influencers have become standard practice in many categories. A half dozen recent deals provide an illustration of the wide variety of influencers and partners involved in such collaborations in 2022: On December 6, MeganPlays, a leading video gaming content creator, paired with retailer Claire’s for a 23-piece line […]
Spicing Up Food and Beverage Licensing
Spice and seasoning brands historically have played a relatively small part on the large and still growing food-and-beverage licensing stage, with some long-time exceptions (such as McCormick’s Old Bay brand). More recently, however, a growing number of players in this space have entered the field as licensors and/or licensees, some of them very actively. In […]