A number of deals of late have involved limited editions of handcrafted products. The increasing tendency to include handmade products as a component of a licensing program is not a trend that has arisen suddenly. Rather, the strategy has gained strength steadily and rather stealthily over several years. Recent examples cut across a variety of […]
Tag Archives | Royal Horticultural Society
Wine Pairings
One product category that has flourished during the pandemic is alcoholic beverages, including wine. From early March through mid-September, wine sales grew 19.3% in volume and 24.7% in dollar sales compared to the same period the previous year, according to Nielsen. A number of new licensed and collaborative wines, some limited editions and others under […]
Garden Products In Bloom
Botanical and public display gardens have long had licensing programs in place. Some have been actively extending their brands and imagery for at least two to three decades, and in many cases their merchandise efforts have been on the rise in recent years. Their brands are well-positioned in the current landscape, given consumers’ growing interest […]
Bitten by the Pest-Control Bug
A handful of licensors have extended their names into pest prevention and control, with at least three new deals signed this year: In May, Black + Decker and its agent Beanstalk signed CYA Trading for a line of ultrasonic indoor pest control products. In February, The Royal Horticultural Society teamed with Agralan on a collection […]
More Trends in Adult Coloring
Even as it starts to slow, the adult coloring book sector remains both a product category of interest to licensors and, increasingly, a source for licensed properties. As Publishers Weekly put it in an April 29, 2016 article, “Adult coloring book sales have slowed somewhat since the holiday frenzy of 2015, but the category is […]