The FIFA World Cup comes to North America, in locations across the U.S., Canada, and Mexico, from June 11 through July 19, 2026. This year’s event takes place in one of the world’s biggest consumer markets and, in the case of the U.S., one of the fastest-growing markets for soccer. The competition has also expanded […]
Tag Archives | Roblox
Breaking Out of the Metaverse
New deals are revealed almost every day to bring licensed IP into the metaverse, with the partners creating branded virtual goods, storefronts, events, or other implementations, especially in popular gaming worlds such as Roblox. Conversely, several games that originated in Roblox have lately started to break out as licensed properties in their own right. They […]
Kids in the Kitchen
By Karen Raugust on September 20, 2021 in Character/Entertainment, Content, Design and content themes, Food/Beverage, Licensing
Kids’ cooking- and food-themed content continues to proliferate, including in the form of TV shows, social media content, cooking and baking competition shows, and spin-offs of existing children’s IP. Several of these properties have dipped their toes into licensing, consumer products, and promotions, to various degrees. Here’s a sampling of some of the properties and […]
Continuing Education
Alliances between owners of licensed properties and providers of educational curriculum can take many forms. They involve a diverse roster of property types and can target the whole spectrum of age groups, as these recent deals attest: Sesame Workshop licensed McGraw-Hill Education to use its Sesame Street characters in a free version of MHE’s Wonders […]