Tag Archives | Peter Rabbit

Tea Time

Traditional English-style afternoon teas tied to characters (and sometimes other properties) have represented a growing piece of the experiential-licensing landscape since the mid-2010s, at least in some parts of the world, with a particularly notable burst of activity beginning in 2019. Even during the pandemic, at least between lockdowns, a few licensed afternoon teas were […]

Continue Reading

Front and Center

Licensing has become a key marketing tool in the higher-end specialty store tier, even in shops that tend to focus mostly on private-label goods or products from established brands. Several such chains are currently demonstrating this fact by highlighting licensed collaborations, often devoting their front windows to these partnerships: J. Crew is touting its alliance […]

Continue Reading