The pet category has long been an active one for licensing deals and collaborations in the U.S., and new agreements are still being announced regularly, despite the crowded landscape. Recently, there has been a burst of activity outside the U.S., with new partnerships coming to light in the last several months across the globe: In […]
Tag Archives | Paw Patrol
More Visibility for Disability
By Karen Raugust on March 16, 2020 in Character/Entertainment, Demographic groups, Licensing, Toys/Games
Over the past several years there has been a focus on diversity and inclusion of all types in advertising, content, and consumer products. The introduction of characters with physical and mental disabilities has been a recent manifestation of this trend, with more and more examples in the toy and children’s entertainment industries, especially in the […]
Gender-Blind Basics
Licensing deals involving unisex lines of apparel, which are designed in such a way that they fit and appeal to both genders, have been on the rise for some time, and the trend seems to be accelerating. Agreements typically focus on t-shirts, sweatshirts, jackets, and other basic items, although they can extend beyond that. Some […]
The Evolution of Preschool Licensing
From 2012 to 2014, the TV-driven preschool portion of the character/entertainment licensing market was thriving, even as properties for many other demographics at the time faced continued challenges. Disney dominated store shelves with products tied to its Disney Junior shows (especially Doc McStuffins and later Sofia the First). Properties from other big players such as […]