Since the Covid pandemic, the beauty industry has been outperforming many other product categories when it comes to sales growth. Several retailers are looking to capitalize on current trends by entering into partnerships to boost their branded offerings in the category. In 2025, the U.S. prestige beauty industry saw both dollar and unit sales grow […]
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Making News with Consumer Products
Legacy newspaper and magazine brands have been struggling financially for years, in part because of increased competition from digital news and information sites. More recently, however, the latter have been facing equally steep challenges, as consumers rely less on—and often mistrust—official news organizations and turn instead to independent, often opinion-driven sources they follow on social […]
Sweet Charity
One result of consumers’ growing demand for retailers and marketers to make a positive pro-social impact is that non-profit groups are assuming a higher profile in the licensing business, especially over the past two years. They have always had a presence, of course, both as licensors and as promotional partners, but their involvement is slowly […]
Getting Out the Vote
By Karen Raugust on October 19, 2020 in Design and content themes, Licensing, Politics/social movements
Every four years as the U.S. Presidential election comes around, licensors, licensees, and retailers create products and promotional initiatives highlighting themes tied to voting. Historically, these have been mostly focused on merchandise featuring vote-related graphics, primarily as a way to offer some fresh and timely designs. This year, however, marketers (many with ties to the […]