A growing — albeit still relatively small — sector within the Halloween costume industry consists of licensed garments based on food, beverage, and restaurant brands. These products allow kids and adults to trick-or-treat or attend holiday parties, this weekend and throughout the scary season, dressed as their favorite snack item, its package, or its brand […]
Tag Archives | Mountain Dew
The Dirt on Dirty Soda Collaborations
The current popularity of dirty sodas has given rise to a handful of collaborations in the last year or so, many involving fast food chains. Dirty sodas are soft drinks with the addition of flavored syrups or fruit juice; a splash of half-and-half, cream, or creamer; and sometimes garnishes such as fruit or candy. They […]
Drone On
Drone shows have become a fast-growing experiential category for licensors looking for new ways to engage consumers and promote their properties and initiatives. Not only are drone shows appealing to fans as a relatively new type of experience in their own right, but they are also gaining popularity as an alternative to fireworks, which are […]
E-sports Properties Play The Licensing Game
Competitive video gaming, or e-sports, has been around in one form or another since the early 1970s and has steadily become more popular and professional ever since. Over the past two to three years, it has seen strong growth, moving into mainstream consciousness. According to researcher Newzoo, which began issuing e-sports market studies two years […]