Within the long-running western trend in fashion — sometimes called “cowboycore” — cowboy boots represent a niche that deserves a closer look. A steady stream of collaborations has come to light in this category of late, mostly limited editions, involving specialist cowboy boot marketers as well as broader footwear brands. Country singers have been particularly […]
Tag Archives | Mossy Oak
Turning Up The Heat
Heated clothing is a segment of the apparel, accessories, and footwear category that is about to hit its peak selling season in the Northern hemisphere. These pieces, which include battery-powered heating elements to keep people warm when spending long periods outdoors, represent a small portion of licensing deals within the apparel industry. But it is […]
Prom Dates
Last month Discovery Consumer Products and Macy’s announced they were extending their licensing agreement for Discovery’s Say Yes to the Prom, creating a new line of dozens of prom dresses and accessories for high school girls. Say Yes to the Prom is a community-outreach spin-off of the Discovery series Say Yes to the Dress that […]
Camo Colors New Categories
Recent deals serve as a reminder that camouflage brand licensing does not just encompass apparel and traditional outdoors products such as guns, camping equipment, tactical gear, truck seat covers, and the like. In fact, camo continues to grow as a design trend across a variety of categories, such as: Appliances. Magic Chef announced a deal […]
Out of Sight But Not Out of Mind
Camouflage licensing, an already-significant sector that encompasses proprietary camouflage designs and brand names such as Realtree and Mossy Oak, has continued to evolve and grow in a number of ways over time: New brands. Camouflage suppliers beyond the big two have entered licensing, as U.S. military specialist Tennier Industries did when it retained The Brand […]
Power Up
Consumers have become reliant on batteries, back-up power packs, and chargers to keep their mobile phones, tablets, and other electronics—and their lives—up and running. It follows, then, that the battery category has become the focus of an increasing number of licensing deals. These may be standalone agreements focusing on batteries and chargers or, more often, […]