Skincare, haircare, bodycare, and other personal care products have been an active category for licensing in recent years, across a wide variety of property types. One subsegment that has been a hot spot in the past 12 months is personal care items tied to children’s entertainment and character properties, mostly of the classic or nostalgic […]
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Opening the Book on European Literary IP
Many literary properties with European roots rank among the top licensed character IPs globally, but they have historically had a difficult time gaining a footing in the U.S. market, remaining niche brands even after decades of attempts to broaden their publishing and licensing efforts. Recently, however, there are signs that a handful of these classic […]
Walks on the Wild Side
By Karen Raugust on September 15, 2022 in Character/Entertainment, Experiential licensing, Licensing, Publishing
Nature trails have become a popular form of experiential licensing for children’s book and entertainment properties, especially in the U.K. Here are some examples from the past few years: Among Penguin Ventures’ many experiential activities for Peter Rabbit are winter activity trails in 90 locations managed by the U.K.’s National Trust. The trails launched in […]
Pride Collections for All
By Karen Raugust on May 24, 2021 in Demographic groups, Design and content themes, Diversity/Inclusion, Licensing, Politics/social movements
As we approach Pride Month, companies on the long and still-growing list of marketers celebrating LGBTQ+ Pride each June have been releasing their plans for this year. As always, these include a variety of typically rainbow-hued lifestyle collections for adults, with a focus on accessories, beauty, footwear, and especially apparel. One new wrinkle that has […]