Tag Archives | Monster High

Welcome to the Dollhouse

Two trends that are driving many licensing and collaboration initiatives across categories of late—nostalgia and collectibility—are propelling the collectible doll market and creating opportunities for partnerships.  Global retail sales of collectible dolls, including both vintage and new examples sold on the secondary and primary markets, are expected to increase at a compound annual growth rate […]

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Toys Look Good in Designer Togs

Fashion and toys have come together for decades, from Mattel’s extensive collection of fashion dolls with designers like Bob Mackie (who has created 47 different versions of Barbie) to specialists such as Integrity Toys, whose offerings include the Jason Wu Collection. The past year has seen a flurry of activity in the fashion-meets-toy space, as […]

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Code Ed: Characters Teach Computer Programming

Computer coding has been a theme of several recent deals marrying licensed entertainment/character properties with educational digital content focused on basic programming skills. Since November 2015: Disney and Lucasfilm partnered with Code.org for a Star Wars tutorial that educates kids on writing code; Code.org has previously worked with Disney on similar programs involving Frozen and […]

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