Pairings of fashion designers with arts and crafts suppliers have been few and far between, but they do pop up occasionally. Such alliances makes sense, not only because both partners are focused on creative pursuits, but because designers’ sketches of their concepts, prior to any cutting and sewing, are often works of art in and […]
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Asian Designers Shine in New Year Collabs
Each year, more marketers—of various sizes, working across categories and geographic regions—have been celebrating the Lunar New Year with collaborations involving designers, artists, influencers, and other creatives based or born in China or other Asian countries. This year is no exception. Among the many examples for the 2023 Year of the Rabbit, which began yesterday, […]
Through the Looking Glass
Lewis Carroll’s Alice in Wonderland celebrates its 150th anniversary this year, and a number of British marketers are capitalizing on the event. About 10 of The British Library’s 35 licensees are creating Alice product under British Library branding; the institution has the original book in its holdings. The most successful licensee to date is Moleskin, […]