Western themes remain a key trend in fashion collaborations involving all sorts of properties, from entertainment IPs to celebrities to artists and beyond. As an example, food- and beverage-related brands, especially alcoholic beverages and restaurant chains, have been active in this space in 2025, with the collections being a way to highlight the corporate brands’ […]
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Fashion-Forward Safety Shoes
Fashion labels and designers are forging licensing and collaboration deals in the occupational footwear sector with increasing frequency. This is a category that has built a track record of very successful long-term licensing agreements with closely related brands, but it still offers plenty of space for fashion and lifestyle properties and other types of IP. […]
Brand New Pairs of Roller Skates
Like many hobbies, participation in roller skating rose during the pandemic—about 12 million people in the U.S. partake in the sport—but in this case the resurgence began even before the lockdowns hit, in the late 2010s. The growth was fueled at least in part by nostalgia for both inline skating and, in particular, the four-wheeled […]
From Dresses To Drapes
For fashion labels, the home goods category is a natural—albeit sometimes challenging—area of interest for brand extension. Recent deals involve a range of demographics and price points, as well as a mix of retailers and manufacturers serving as licensees: Lululemon teamed with PBTeen for an exclusive capsule collection of home goods tied to Lululemon’s athletic […]