Thanks to the pioneering efforts of companies such as Funko with its Pop! brand, Kidrobot, and Lego with its minifigures, it has become commonplace in the toy industry for licensed properties to take on the stylized look of the licensee’s brand. The trend affects not only the adult-skewing collectible portion of the market, but also […]
Tag Archives | LEGO
Online Properties, Offline Products
By Karen Raugust on March 20, 2017 in Character/Entertainment, Digital, Licensing, Publishing, Toys/Games
Original entertainment series distributed on streaming platforms, rather than on traditional television, have quickly gained traction as viable licensing opportunities. The first licensed products for these sorts of IP, which began to emerge in the world of licensing nearly two years ago, tend to be toys and/or books. Some examples: Jim Henson Productions’ Word Party, […]
Share and Share Alike
One way to keep a licensing program alive over time is to regularly release new characters, storylines, or art styles that licensees can use to freshen their product assortment. Increasingly, licensors are enlisting their licensees in this effort by facilitating the sharing of licensee-developed assets for new merchandise collections in other categories. NBCUniversal partnered with […]
Sparking Creativity Through Consumer Products
Much of the merchandise being given a high profile at retail this holiday season is connected to the Maker movement, loosely defined as a community of do-it-yourselfers of all ages, from artists and crafters to tech-driven inventors, engineers, and programmers. Maker-associated product categories currently being featured in stores of all types include: Maker-labeled goods. Barnes […]