Original entertainment series distributed on streaming platforms, rather than on traditional television, have quickly gained traction as viable licensing opportunities. The first licensed products for these sorts of IP, which began to emerge in the world of licensing nearly two years ago, tend to be toys and/or books. Some examples: Jim Henson Productions’ Word Party, […]
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Living On Through Licensing
Two decades ago, celebrity licensing skewed strongly toward merchandise tied to the estates of deceased musicians, actors, and athletes, rather than living personalities. The thinking was that estates were less risky; not only had the celebrity’s fame often stood the test of time, but there was no danger of bad behavior causing problems for licensees. […]