Tag Archives | Jennifer Lopez

Boxes of Health and Beauty

The market for subscription boxes has been challenging for many companies. But the women’s beauty, wellness, and self-care area has been one of the bright spots. Recent examples of partnerships in this sector show its strength, as well as illustrating some of the key ways IP owners and celebrities are working with subscription box marketers: […]

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Scent of a (Famous) Woman

Much has been written about the decline of celebrity fragrances over the past few years. But there are exceptions to the rule, and a number of high-profile personalities have recently expanded their licensed scent programs: Ariana Grande is releasing “Cloud,” the newest in her line of fragrances with Luxe Brands. She introduced her first perfume […]

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