Tag Archives | Her Universe

A Horrifying Licensing Opportunity

Halloween costumes have long been a key licensing category, especially for entertainment/character properties. Halloween makeup kits have also been on the rise of late, sold by not only Halloween costume companies but increasingly by theatrical makeup marketers and suppliers of replica armor, swords, and other realistic costume supplies. Products range from packages for casual trick-or-treaters […]

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Partners in Body Positivity

Despite the fast-growing incidence of new initiatives focusing on the plus-size and extended-size women’s apparel and accessories markets over the past several years, there is still a need for more fashionable choices for consumers at both the higher and lower end of the size spectrum. As a result, general-market fashion retailers and brands continue to […]

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Superpowers Revealed

The “girl power” trend that has been so prevalent in entertainment, toys, and other products for the past few years is not limited only to children. There are also more female-focused initiatives geared toward teen and adult consumers—of both genders—especially in the video game, comic book, and other segments of “geek culture.” Examples include: Books […]

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Cosplay: The Next Celebrity-Licensing Frontier?

Last month, celebrity cosplayer Yaya Han announced that she had partnered with Wyla Fabrics’ new Cosplay Fabrics division to create a line of 77 textile SKUs designed specifically for cosplay. The line, which will be distributed exclusively through Jo-Ann Fabrics starting next spring, includes stretch knits, Spandex, metallic and textured fabrics, and other goods tailored […]

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