A handful of 3D printing deals forged in 2016 illustrate some of the ways property owners are currently using this technology as part of their licensing strategies: Customization. Activision’s new Skylanders’ iteration, Skylanders Imaginators, allows fans to create personalized Skylanders characters, customizing the appearance and name as well as attributes such as powers, musical themes, […]
Tag Archives | Hello Kitty
Spinning Some Tunes
Wherever there is a consumer trend, licensing will follow. The presence of licensed examples among the exclusive vinyl releases for Record Store Day, the 2016 edition of which took place on Saturday (April 17), illustrates this truism. Record Store Day was launched as a way to support independent stores that continue to offer new and […]
Designer Collaborations Down Under
Like designers all over the world, Australian fashion labels are collaborating with global character properties for limited editions and/or capsule collections. In the last six months, several such deals have been announced, crossing a variety of categories: Apparel. Leroy Nguyen launched a capsule collection of five items, from sweat tops to dresses, featuring Hello Kitty, […]
Stop and Smell the Clothes
More licensed products made of fabric are incorporating scent as a differentiator. In some cases, the pairing is purely for novelty appeal. The limited-edition, eight-piece Wildfox Resort 14 Barbie Dreamhouse capsule collection of apparel and accessories, debuting last November, included some items with a sunscreen or cotton candy scent that lasted through 10 to 12 […]