Digital-native cooking brands have been expanding their licensing activities in the last year. The properties tend to appeal to a young-adult demographic that needs accessible information and inspiration to prepare healthy and good-tasting meals. They have large and active fan bases across YouTube, Instagram, and other social channels, as well as on their own websites […]
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Basic Training
A number of property owners have announced the launch this fall of branded educational courses, online at the moment, mostly through partnerships with education providers. All are focused on professional training. The timing makes sense given the high number of furloughs and layoffs that have occurred since the start of the pandemic. Many adults want […]
Now We’re Cooking
The kitchen housewares and tabletop industry has in recent months been the focus of a number of retail-exclusive product lines that involve licensed properties. This type of partnership has been going on for years, but the frequency seems to be on the rise of late. The following have debuted since mid-2018: Chrissy Teigen and Target […]
Celebrities Reach Readers Through New Magazines
Three celebrity-connected brands are taking the plunge into the world of quarterly print periodicals: Gwyneth Paltrow’s Goop brand announced in April that it would introduce Goop magazine in partnership with Condé Nast this September. The publication brings the Goop lifestyle website to the print magazine format, with a focus on wellness. Blogger Ree Drummond paired […]