Fashion labels and designers are forging licensing and collaboration deals in the occupational footwear sector with increasing frequency. This is a category that has built a track record of very successful long-term licensing agreements with closely related brands, but it still offers plenty of space for fashion and lifestyle properties and other types of IP. […]
Tag Archives | Givenchy
Life of Luxury
The marriage of luxury brands and K-pop stars continues, as global luxury labels strive to solidify their strength in the important Asian market, as well as take advantage of the stars’ worldwide popularity. For the most part, the relationships are pure brand ambassadorships, with the singers posting on social media to their vast followings, appearing […]
Hopping Into Lunar New Year
By Karen Raugust on January 19, 2023 in Character/Entertainment, Fashion, Holiday, International, Licensing
The Lunar New Year is always an opportunity for brands to forge collaborations with characters related to the appropriate sign of the Chinese zodiac, from 2022’s Year of the Tiger to 2021’s Year of the Ox and beyond. This year, starting on January 22, is the Year of the Rabbit, considered the luckiest of the […]
Western Brands and Wanghong
Chinese social media celebrities—also known as key opinion leaders (KOLs), or wanghong—are increasingly becoming involved in product collaborations. This is especially true of a large and fast-growing group of Chinese fashion and style bloggers, who have been designing limited-edition capsule collections for Western luxury brands. A handful of recent examples: Tao Liang (Mr. Bags) teamed […]