Barbecue restaurants, celebrity barbecue experts, and barbecue lifestyle brands have been particularly active in collaborations and brand extensions over the past couple of years, jointly creating new menu items, retail sauces and seasonings, and related products: This past August, Memphis barbeque restaurant Rendezvous, a favorite of Elvis Presley, paired with the singer’s estate for an […]
Tag Archives | Elvis Presley
Birdies, Bogies, and Brands
By Karen Raugust on December 19, 2024 in Design and content themes, Experiential licensing, Licensing, Sports
Golf has become an increasingly popular theme for experiential initiatives involving licensed properties, both digital and physical. Many of the initiatives are tied to character and entertainment IPs, but they extend into other realms as well: Mattel Adventure Park, the new attraction opening in 2025 as part of Epic Resort Destinations’ VAI Resort in Glendale, […]
Diamonds and Pearls
The men’s jewelry category has been a fast-growing one for the last several years. As a result, designers of both fine and costume jewelry have been entering the men’s sector or expanding their men’s businesses. This year, for example, Tiffany’s added to its men’s assortment by creating its first engagement rings for men, while fine […]
Looking Good
Licensed properties of all types, from celebrities to characters to corporate brands, continue to enter the men’s grooming and toiletries market. Since we last covered this topic in October 2015, new deals announced in the category have included: • A Ryan Seacrest-branded skincare line to launch in late 2016, in conjunction with Lancer Skincare. The […]
A Lovely Bunch of Coconut Water
Coconut water is starting to show its presence in the world of licensed products, although not as fast as perhaps might be expected, given the steep rise in its popularity on grocery store shelves over the past five years or so. In 2014, Everlast licensed Cellulations LLC for a branded coconut water- and sea salt-fortified […]