Plus-size apparel collaborations started to take off in earnest more than a decade ago, around 2014, with designers and celebrities like Isabel Toledo, Lela Rose, Ashley Graham, and Gabi Gregg leading the charge. The trend evolved quickly, moving from addressing a gap in the marketplace with the creation of specialized plus-size collections to including plus-size […]
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M&A À La Mode
This year has seen significant numbers of mergers and acquisitions in the global fashion industry, with much of the action centered in the luxury and/or direct-to-consumer spaces. Some of the reasons given for the high level of activity include consolidation in the digital-first DTC space; the need to strengthen omnichannel distribution capabilities; a wish to […]
From Recommendations to Retail
Digital-native lifestyle content platforms for millennial women are powerful influencers of consumer behavior, through trend coverage and especially product recommendations on their web and social channels. They are also cultivating their own presence in the world of licensing, collaboration, and brand extension, as illustrated by a raft of recent deals: Glossier, a beauty brand that […]
Building A Well-Fitting Wardrobe by the Month
A growing number of fashion designers and celebrity-backed fashion labels have been doing deals in the plus- and extended-size market in the past year and a half, many of them for the first time. One popular strategy is to partner with a subscription box marketer specializing in this segment: Betsy Johnson entered the plus-size market […]
Partners in Body Positivity
Despite the fast-growing incidence of new initiatives focusing on the plus-size and extended-size women’s apparel and accessories markets over the past several years, there is still a need for more fashionable choices for consumers at both the higher and lower end of the size spectrum. As a result, general-market fashion retailers and brands continue to […]
Expect the Unexpected
A handful of deals announced this fall have put licensed properties into new and unexpected places: Kathy Ireland licensed Gander Group for a line of products sold exclusively through casinos in North America. The merchandise includes a range of home goods (indoor and outdoor), including kitchen accessories under the Chef Andre Sunday Dinner Presented by […]