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Family Affair

Digital influencers’ content often features supporting appearances by friends and family. Ryan Kaji’s videos include his parents and younger twin sisters, who also have their own spin-off channel, although the Ryan’s World licensing program is focused exclusively on Ryan. Siblings Charli and Dixie d’Amelio and Jake and Logan Paul sometimes play a role in each […]

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Going for the Win

Deals announced in summer and fall 2019 illustrate some of the key current trends in the sports licensing business: Rising activity around women’s sports. The English Netball League, a 90-plus-year-old women’s sports entity, signed a deal with British retailer Oasis for a range of apparel, with players Ama Agbze, Eboni Usoro-Brown, and Jade Clarke appearing […]

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Subscription Crates for Kids

The entertainment/character-driven portion of the subscription box industry to date has been dominated by so-called “geek-and-gamer” properties—videogames, sci-fi, fantasy, horror, comic books, anime, adult-focused animation, and the like—with end users skewing toward male teens and adults. A number of kawaii-themed boxes also exist and tend to appeal to women. While there is some spillover attraction […]

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