Candy brands have long been participants in fashion collaborations, but they seem to be experiencing a particularly active period in this space these days. Designs tend to go all-in on prominently featuring the shapes, colors, mascots, and packaging associated with the IP, and the focus is largely—but not entirely—on accessories categories, in part because consumers […]
Tag Archives | Christian Siriano
Painting the Town Red, and Beyond
Traditional licensing deals and especially limited collaborations continue to proliferate in the paint industry, as the major name-brand paint manufacturers and newer boutique and direct-to-consumer companies alike pair with designers and corporate brands to create new and different color palettes. Paint is a relatively inexpensive way to make a fun change and/or create a cosy […]
Lending a Helping Hand
Many companies active in the global licensing and consumer products business are doing what they can to support medical professionals and consumers during the COVID-19 crisis. In addition to being the right thing to do, their efforts help keep some of their workers employed, utilize existing capacity and already-purchased materials, and give them a positive […]
Cover Your Mouth
After first saying cloth facemasks were not effective in preventing the spread of the COVID-19 virus, the U.S. Centers for Disease Control and Prevention (CDC) is now encouraging Americans to wear masks whenever they are in the presence of other people, outside of those with whom they are self-isolating. Governments in Europe and other parts […]
Reflections on Retail Exclusives
The continuing importance of retail exclusives involving licensed properties—particularly celebrities and designers—is evident in stores of all types this holiday season. Outside of the entertainment realm, the licensed products most likely to be granted significant space at the front of the store or in other high-traffic areas, or to be featured in a window display […]