The fresh cut flower category, while still a relatively niche opportunity, has seen an increase in licensing activity over the years, with fashion and lifestyle designers among the property types that are most active in the space. Logically, most of those doing deals are either known for integrating floral patterns into their apparel and home […]
Tag Archives | Cath Kidston
Are Prints Losing Their Power?
Four licensed lifestyle brands known for their distinctive all-over prints have been struggling of late: Orla Kiely, the 1970s-infused label tied to the Irish designer billed as the “queen of prints,” announced in September that it would liquidate, shutting its stores, located in the U.K. and Ireland, and its website. The 20-plus-year-old brand’s licensing business, […]
Hosts With the Most
TV and radio presenters—hosts of talk shows, reality TV series, game and competition shows, and the like—comprise a growing sector within celebrity licensing. Some recent examples of merchandise initiatives involving TV presenters include: Ellen DeGeneres, among the most active in the group, who recently announced a line of 60 fashion pieces at Walmart under the […]
Mother-Daughter Design
The “mini-me” trend in high-end fashion—in which the design of children’s apparel, even for toddlers, emulates the look of adult pieces—goes back more than two decades. But it has been gaining traction over the past five years, driven in part by social media shots of celebrities’ and influencers’ children and their fashion-forward style choices, as […]
Peddling Pedals
As bike culture grows around the globe, especially in urban areas, licensing in the bicycle category is expanding outside of its historical boundaries. The U.K. market over the last year or so has served as the epicenter for several deals illustrating how bike-related licensing can stretch beyond conventional bike-licensing boundaries. For instance: Bike-culture brands are […]