The current Barbiecore trend is thought to have gotten its start in 2019, fueled by fans on Pinterest and then Tiktok and Etsy. It has only gained steam since then. The brand, launched in 1959, has a midcentury-modern sensibility that is attractive to many consumers, as well as the nostalgic appeal of a favorite childhood […]
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Accessorizing with Tech
Properties of all types have extended their names and designs into mobile phone cases and other accessories for personal electronics. With the ubiquity of smartphones in daily life, such licensed products have become important means of social expression for consumers. Tech accessories have also taken their place as a fashion statement, and that fact was […]
About Face
When we last wrote about face masks as a licensing opportunity, about a month ago, licensors’ and licensees’ activities in this space were almost purely charitable, with the products donated directly to healthcare workers. But manufacturers and IP owners have pivoted quickly to creating masks for consumers to purchase. There is still a charitable component—with […]
CBD In Style
The fashion world is the latest sector of the licensing business to start embracing CBD, with a focus on the health and beauty category. Among the collaborations announced during the second half of 2019: American Eagle worked with Green Growth Brands to launch a proprietary CBD skin-care collection called Mood. The gender-neutral self-care range features […]
Creative Collaboration
The pairing of artists and fashion designers continues as a strong trend, with high-profile creators in all genres of fine and graphic arts teaming with design labels. Among the goals: to offer customers an unexpected new look and to encourage followers of both properties to become fans of the other. A handful of examples from […]