The fashion industry has been slowly putting more focus on consumers with disabilities since the mid-2010s, when it began picking up the pace of adaptive apparel releases. The technique has been flourishing in the last 18 months, as the business has seen several launches of adaptive clothing lines from retailers and brands, not to mention […]
Tag Archives | Zappos
Fighting the Good Fight
Mixed martial arts (MMA) athletes have been actively entering into partnerships for apparel and other categories, or launching their own merchandise programs, in 2020 and 2021: Conor McGregor launched an apparel collaboration early this month with Roots of Fight, including t-shirts as well as a hoodie, a thermal shirt, and sweatpants. The collection was available […]
Taking the Tiger by the Tail
Early in the pandemic, the Netflix documentary series The Tiger King became an immediate viral hit, spurring demand for plush, t-shirts, and other products with tiger themes—all unrelated to the show itself—on both traditional e-commerce and print-on-demand sites. The phenomenon led some in the licensing and consumer products business to predict that tigers would become […]
Adaptive Products: An Unexplored Opportunity
Companies with ties to licensing are increasingly creating products for consumers with special needs, an underserved population. This customer segment encompasses everyone from children with autism to people of all ages with conditions such as Parkinson’s disease or multiple sclerosis, to seniors who have trouble getting dressed due to dementia or physical ailments. Some of […]
Holiday Dress Code
The popularity of “ugly Christmas sweaters” as a pop-culture trend began to emerge almost a decade ago, and licenses across a wide variety of property types—from Bob Ross and Betty White to Bob’s Burgers and the Buffalo Bills—have had a strong presence over the past five years or so. Not surprisingly in such a crowded […]