Earlier this week, YouTube storyteller MrBallen announced the details of his first graphic novel with Ten Speed Press, news of which first came out in May, becoming the latest in a flurry of influencers to enter the comic book and graphic novel category recently. Many of the YouTube, TikTok, and Twitch-based celebrities in this space […]
Tag Archives | Tyler “Ninja” Blevins
Finding Consumers Where They Work or Play
This past September, J.C. Penney paired with Warner Bros. Discovery Global Consumer Products to release women’s and men’s sweaters, dresses, shirts and tops, jackets, tote bags, and other apparel and accessories tied to the TV series Abbott Elementary. The collection was designed specifically for teachers, emphasizing comfort and affordability as well as a casual-but-professional style. […]
Holiday Dress Code
The popularity of “ugly Christmas sweaters” as a pop-culture trend began to emerge almost a decade ago, and licenses across a wide variety of property types—from Bob Ross and Betty White to Bob’s Burgers and the Buffalo Bills—have had a strong presence over the past five years or so. Not surprisingly in such a crowded […]