For quick-service restaurants, the past six months have represented somewhat of a golden age of celebrity tie-ins, as more and more athletes, musicians, influencers, and gamers have entered into promotional partnerships with fast food restaurants. Each initiative is unique, with some skewing toward the endorsement end of the spectrum, some being meal-centric, and others highlighting […]
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Basic Training
A number of property owners have announced the launch this fall of branded educational courses, online at the moment, mostly through partnerships with education providers. All are focused on professional training. The timing makes sense given the high number of furloughs and layoffs that have occurred since the start of the pandemic. Many adults want […]
Opening Moves
By Karen Raugust on November 5, 2020 in Design and content themes, Interactive gaming, Licensing, Sports
Interest in chess has been on the rise for the past five years, but it has really been experiencing a pop-culture moment this year, especially since the pandemic began. Some of the indications: Chess as esport. All told, viewers on Twitch, the video game-centric streaming service, have watched more than 43 million hours of chess […]