Retail sales — and licensing deals — in the trading card category have been growing at a fast pace over the past year or two. While sports cards and entertainment-based trading card games dominate this sector and continue to contribute significantly to its growth, there has also been expansion in other niches of the industry. […]
Tag Archives | Topps
Holding All the Cards
Interest in trading card collecting — which, like many hobbies, was rejuvenated during the pandemic lockdowns — is still going strong, with consumer sales of cards on both the primary and secondary markets on the rise. As a result, sports and entertainment properties continue to actively forge agreements in the category. Following are some of […]
Playing for Keeps in the Sports Card Sector
Interest in trading cards featuring women’s sports leagues, teams, and athletes is on rise, and so are licensing deals in this space. This month, Upper Deck announced an agreement with University of Iowa basketball player Caitlin Clark, while Panini said it would be creating cards for the new Professional Women’s Hockey League (PWHL), to name […]
Snap, Crackle, and Pop! (Vinyl)
Over the past year and a half, collectibles brands have been entering the breakfast cereal market. The products are intended to taste good, but also to serve as a collectible in their own right. They are often sold through retail outlets that focus on collectibles and other non-food products, rather than in supermarkets. Three notable […]