For at least five years, eyewear manufacturers have been entering into collaborations for glasses that block blue UV light from computer and other device screens, and the frequency of deals has steadily grown over that time. This is especially true for initiatives involving gaming-related properties, whose fans not only spend a lot of time in […]
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To Promote, or Not To Promote
When the COVID-19 pandemic began, many companies put their plans on hold for product launches, marketing and media campaigns, publicity, and the like. But some have decided that an uninterrupted presence in consumers’ minds will help position them for success, or at least survival, once the peak of the crisis has passed. They have therefore […]
Magical Mash-Ups
By Karen Raugust on February 21, 2019 in Character/Entertainment, Design and content themes, Licensing, Toys/Games
Ultra-cute, ultra-positive, and often-magical characters and images have permeated the toy industry and other categories of late and continue to represent a strong trend. Examples include unicorns in particular, as well as mermaids, rainbows, kittens, and the like. A newer, but already ubiquitous development consists of hybrids of some or all of the above, with […]
Adding a Little Color
Licensed fragrances have been struggling of late, with sales for many lines falling faster than expected in a landscape widely considered oversaturated. The number of nail polish collaborations, so common over the past couple of years, has fallen off a bit as well, as that technique has become old hat. Color cosmetics, on the other […]