Beauty companies have been among the most active of corporate marketers when it comes to entering the virtual worlds of gaming and the metaverse. Many have been creating promotions and/or offering digital palettes to be used within the games, for example. Conversely, owners of video game properties have increasingly been dipping their toes into physical […]
Tag Archives | Tetris
Taste of Japan
Boxes of food—DIY meal kits, restaurant takeaway meals, and direct-to-consumer gift boxes filled with treats—have gained traction during the pandemic, thanks to their convenience, simplicity, and experiential characteristics. In the past couple of months, a mini-trend has emerged within this segment as purveyors of Japanese food in the U.S., U.K., and Europe have paired with […]
Eye on Early Electronic Entertainment
As the first video games to achieve mainstream popularity back in the late 1970s and early 1980s approach their 40th anniversaries, many are the focus of licensing initiatives that highlight their retro appeal. These vintage-styled items are likely to resonate both with the games’ original fans and with young video gamers attracted to their old-school […]