A number of cultural institutions—the bulk of which have traditionally handled their licensing and product development activities (if any) internally—have signed licensing agents in the past year, with most of the announcements coming since the beginning of the COVID era: The Metropolitan Museum of Art launched a global licensing program, announced in July, with Beanstalk […]
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Piece of Cake
By Karen Raugust on June 1, 2020 in Celebrity, Food/Beverage, House and home, International, Licensing
U.K.-based celebrity chefs, cooking show presenters, and especially bakers have been at the center of a number of licensing, collaboration, and representation deals, and/or new products or promotions, over the past few weeks: Jane Devonshire, a past MasterChef winner who is known for her gluten-free cooking and cookbooks, retained Start Licensing as her agent for […]
Brit Lit
Classic character properties with roots in British children’s literature have been expanding their licensing activities of late, mainly in their home market and largely with a focus on adult consumers. Many of the licensors are capitalizing on high-profile anniversaries and/or entertainment releases, while others are simply trading on retro appeal, especially for fans who grew […]