At Toy Fair New York this week, there are many reminders of how licensed properties have long proven to be a good fit with board and other tabletop games for all ages. While not every licensed game will be a success, licensing is assuming an expanded role in several current trends in the board and […]
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Fortunes Look Good for Licensed Tarot Decks
By Karen Raugust on November 9, 2023 in Character/Entertainment, Design and content themes, Gifts/Novelties, Licensing, Publishing
Interest in both self-care and hobbies/pastimes spiked during the pandemic, and tarot cards—which reside in both worlds—were no exception. Some suppliers have reported sales that tripled during the peak lockdown days and, more significantly, have doubled in the five-year period since 2018. While licensing drives a very small portion of the market, the number of […]