Scary plush and plush-like characters from the worlds of video games and collectibles are currently having a moment in the licensing business. These properties do not represent a new phenomenon, but their number is currently ramping up, likely due in part to the popularity of the horror genre in general. Most are meant to appeal […]
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Family Affair
Digital influencers’ content often features supporting appearances by friends and family. Ryan Kaji’s videos include his parents and younger twin sisters, who also have their own spin-off channel, although the Ryan’s World licensing program is focused exclusively on Ryan. Siblings Charli and Dixie d’Amelio and Jake and Logan Paul sometimes play a role in each […]
Kid Stuff
At Toy Fair New York in February, one of the trends was the large number of influencers signing toy deals. Most of the celebrities associated with the products on display there were young adults whose content appealed to children or collectors. More recently, a raft of agency representation and toy-centric licensing agreements have been focused […]