Contemporary-plus-vintage lifestyle and home goods labels have recently been expanding their names into adjacent categories. Often, these brands have roots as interior design and/or retail businesses that highlight current trends paired with antiques, vintage pieces, shabby-chic items, and flea market finds. Brand-extension efforts focus on home décor and other categories, with a look and feel […]
Tag Archives | PBTeen
From Dresses To Drapes
For fashion labels, the home goods category is a natural—albeit sometimes challenging—area of interest for brand extension. Recent deals involve a range of demographics and price points, as well as a mix of retailers and manufacturers serving as licensees: Lululemon teamed with PBTeen for an exclusive capsule collection of home goods tied to Lululemon’s athletic […]
A Burst of Exclusive Bricks-and-Mortar Business
On Tuesday of this week (July 11) came news of four separate retail-exclusive product lines (three introductions and one expansion) that collectively illustrate, in microcosm, the breadth of this still-vibrant business model. Each of the four announcements covers a different retail channel, property type, and product sector: Toca Boca is introducing its first-ever consumer products […]