Contemporary-plus-vintage lifestyle and home goods labels have recently been expanding their names into adjacent categories. Often, these brands have roots as interior design and/or retail businesses that highlight current trends paired with antiques, vintage pieces, shabby-chic items, and flea market finds.
Brand-extension efforts focus on home décor and other categories, with a look and feel that reflects the labels’ core mix-and-match, old-and-new sensibility.
- Patina Vie, which follows a motto of “history and style collide.” It has a licensing program overseen by Alex Meisel & Co. that includes categories ranging from paper crafting to floor coverings.
- Vintage Round Top, launched by husband and wife Paige and Smoot Hull and billed as “modern vintage.” It has expanded into artisan-made home goods and custom hotel amenities.
- Junk Gypsy, founded by sisters Amie Sikes and Jolie Sikes-Smith and known for apparel and home goods with a Texas/country style punctuated with flea market purchases. It has been featured in collaborations with Lane Boots and PBTeen and markets an apparel collection with country singer Miranda Lambert.
New products tied to brands such as these take their cues from retro artifacts—without infringing on any still-valid IP owned by the original creator of the vintage goods—while putting a contemporary spin on them that appeals to many of today’s home goods consumers.