As another school year begins, the Nikes and Adidas of the world are releasing fresh new items as part of their new and ongoing deals for collegiate sportswear and related merchandise. At the same time, streetwear and other fashion labels outside the realm of traditional collegiate licensing are increasingly pairing with universities for new fashion-forward […]
Tag Archives | PacSun
Fine Art Meets Fashion Retail
The fashion industry has been turning more and more often to art and artists for new apparel collections that grab consumers’ attention. One segment within that sphere that has been expanding of late consists of pairings of classic fine artists, licensed through their estates or museums that hold artworks of theirs, with fashion retailers. A […]
Opening the Book on European Literary IP
Many literary properties with European roots rank among the top licensed character IPs globally, but they have historically had a difficult time gaining a footing in the U.S. market, remaining niche brands even after decades of attempts to broaden their publishing and licensing efforts. Recently, however, there are signs that a handful of these classic […]
A Winning Formula
Three of the leading suppliers of pro sports uniforms and associated merchandise have recently brought to life in the real world the looks worn by fictional sports teams, both new and classic, on the on-screen pitch, rink, or court: Earlier this month, Nike and Warner Bros. introduced a collection of kits for AFC Richmond, the […]