With the current popularity of food brands, especially those of the sweet variety, across all consumer products, and the current power of the beauty category as a center of collaboration activity, it is no wonder that partnerships pairing candy, cookies, and other sweets with color cosmetics, lip balms, skincare, and the like have been a […]
Tag Archives | Oreo
A Home for the Holidays
Gingerbread kits are a perennial category for the holidays each year. Most of the products feature pre-baked cookie pieces in the proper sizes and shapes, as well as frosting, candies for decoration, accessories such as paper character figures, and everything else needed to make a finished gingerbread house or other structure for display. A variety […]
Sugar Rush
About a year ago, we wrote about sweet snacks making their way into the cereal category. That trend has intensified since then, with a long list of candy, ice cream, and cookie brands being licensed for breakfast cereals: General Mills debuted Nestlé Drumstick and Honey Maid S’More cereals, as well as Hershey’s Cookies ‘n’ Crème […]
As Simple as Black and White
A black-and-white color palette—expressed in patterns, prints, or blocking—remains a top choice for designers in home furnishings, streetwear, hair accessories, and other sectors. Licensors and their licensees have been taking note of this trend in a variety of ways over the past year or more as they develop style guides and products: Many of Disney’s […]
Fresh Foods
Licensors are always looking to innovate by capitalizing on opportunities to pair a property with a rising consumer trend. That process can be more involved in the food industry than in other categories. But a handful of current food and beverage trends—some of which have been around for a while—are starting to spur the development […]
A Spoonful of Sugar
So much for a healthy breakfast. A trend in the world of licensed and co-branded breakfast foods is to pair cereals with sugary snacks, with each of the big-three cereal makers recently introducing or announcing its own example: Kellogg’s confirmed in August that it would release a Pop Tarts cereal, Pop Tarts Crunch, in 2019. […]