With today’s ever-present worries about credit card fraud and identity theft comes a relatively new product category: Protective RFID-blocking wallets, bags, and contactless protector cards. These items are positioned as creating a barrier against RFID skimming, which is when criminals steal information from the increasing number of credit cards, drivers’ licenses, passports, and so on […]
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Success in the Classroom
Three licensors have recently forged deals for educational content to be used in K-12 classrooms in the U.S., with two of them announced just last month. Together they suggest the range of properties that can have relevance in the classroom, as well as the variety of program types that are possible: The National Wildlife Federation […]
On Sports and E-Sports
Licensing deals in the e-sports arena remain fairly limited, both in number and in scope. But e-sports—a term that refers to professional competitive video gaming—continues to progress commercially, likely setting the stage for more and bigger licensing agreements down the line. One recent development of note is that traditional pro sports organizations are increasingly supporting […]
Delectable Destinations
Experiential licensing deals continue to accumulate, with branded cafés one of the most common examples of late. Properties announcing deals in the past six months to launch new ventures, or expand existing café chains, illustrate both the variety of properties active in this sector and the global reach of the trend: Characters. Moomin will inaugurate […]
Guitar Slingers
For decades, musical instruments have been a leading area of interest for licensing-savvy musicians, attracting well-known instrumentalists and music industry types such as Eric Clapton, Carlos Santana, and Randy Jackson, to name just a tiny fraction. They have signed licensees for signature guitars, or whatever their instrument may be, as well as accessories such as […]
A Penny Saved Is a Penny Earned
IP owners have been testing various forms of financial services as potential avenues for licensing. Branded credit and, more recently, debit cards have become a must-consider category, of course, with properties from chef Jason Santos to Star Trek and Garfield to Pan Am—among many others—having deals in place. But other areas of exploration have started […]