Cozy coloring books are one of the trends driving increased sales in the activity book segment within the publishing industry this year. These appeal to all ages, including a significant readership of adults who are looking for mindful activities and appreciate the cute drawings. Unlike the detailed, sophisticated illustrations in the adult or advanced coloring […]
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North Stars
Nordic design always plays an important role in the global lifestyle landscape. Like all evergreen design themes, however, the trend waxes and wanes over time. At the moment, Nordic design and lifestyle properties—especially those hailing from Finland—certainly seem to be on the upswing, especially when it comes to licensing and collaboration: Marimekko has been putting […]
Delectable Destinations
Experiential licensing deals continue to accumulate, with branded cafés one of the most common examples of late. Properties announcing deals in the past six months to launch new ventures, or expand existing café chains, illustrate both the variety of properties active in this sector and the global reach of the trend: Characters. Moomin will inaugurate […]
Heading for the Finnish
Properties from Finland, especially from the worlds of design, digital entertainment, and publishing, are expanding their activities on the global market this year. Many are classics, or at least well established, but their profiles are on the upswing, each for its own reasons. On the design side, Marimekko, which has been known for its brightly […]