Many literary properties with European roots rank among the top licensed character IPs globally, but they have historically had a difficult time gaining a footing in the U.S. market, remaining niche brands even after decades of attempts to broaden their publishing and licensing efforts. Recently, however, there are signs that a handful of these classic […]
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Hopping Into Lunar New Year
By Karen Raugust on January 19, 2023 in Character/Entertainment, Fashion, Holiday, International, Licensing
The Lunar New Year is always an opportunity for brands to forge collaborations with characters related to the appropriate sign of the Chinese zodiac, from 2022’s Year of the Tiger to 2021’s Year of the Ox and beyond. This year, starting on January 22, is the Year of the Rabbit, considered the luckiest of the […]
Student Unions
A handful of collaborations this past summer involving schools of fashion served as a reminder that working with student designers can be a good way to infuse fresh looks into products tied to established properties or brands: In August, the Girl Scouts of the USA paired with three design students from the Fashion Institute of […]
As Simple as Black and White
A black-and-white color palette—expressed in patterns, prints, or blocking—remains a top choice for designers in home furnishings, streetwear, hair accessories, and other sectors. Licensors and their licensees have been taking note of this trend in a variety of ways over the past year or more as they develop style guides and products: Many of Disney’s […]