Most of the licensors that have gotten involved in 3D printing to date have done so mainly by allowing their properties to be offered through 3D printing services or platforms for customized novelties and other printed or printable items. But there also have been a few companies in the licensing community that have extended their […]
Tag Archives | Mattel
A Glimpse into a 3D Future?
Licensing has become an important tool in the emergence of 3D printing as a consumer technology, with a variety of 3D printing companies using licensing as a means of standing out in a crowded market. Recent agreements help attract customers to different facets of the industry, including: Online personalization and ordering. Source3, a 3D printing […]
Connected Kids and the Dangers of Data Collection
Data breaches involving children’s toys and content have been in the news in recent months. These incidents serve as a reminder to the licensing community of the need for adequate protections when entering the fast-growing world of connected products for kids. In recent examples, hackers were able to: Infiltrate VTech’s Learning Lodge app store, allegedly […]
No Longer Niche?
As little as a year ago there was skepticism as to whether streaming-only entertainment properties, without TV, film, or franchise backing, would be viable for licensing any time soon. This perception is changing quickly. It is not yet known whether widespread licensing programs tied to shows available only on Netflix, Hulu, Amazon Prime, and the […]