Collaborations that pair properties from the world of entertainment and sports have been on the rise in the past year, as animated IP, musicians, and preschool characters team with athletes, clubs, and leagues in innovative ways. This is not a new phenomenon; however, a higher-than-average amount of energy has been devoted to this type of […]
Tag Archives | Liverpool F.C.
Lessons from the NFT Trenches
Even though the NFT market is down in general in terms of value, NFTs can still be an effective means of generating fan loyalty—if they are a good fit with the property and its consumer base, and if they provide those consumers with something they value at a fair price. Achieving the right balance is […]
Counting Down the Days to Christmas
Advent calendars are getting more sophisticated each year, featuring increasingly elaborate packaging, daily surprises of higher value, and a growing range of themes and categories, from jerky, healing crystals, and nail polish to cat food, instant noodles, and wine. Licensors across property types have gotten into the game, typically either through in-house-produced examples or with […]