Two trends that are driving many licensing and collaboration initiatives across categories of late—nostalgia and collectibility—are propelling the collectible doll market and creating opportunities for partnerships. Global retail sales of collectible dolls, including both vintage and new examples sold on the secondary and primary markets, are expected to increase at a compound annual growth rate […]
Tag Archives | Kylie Jenner
Oh, Baby
The market for nursery décor and other baby products is crowded, and it can be difficult for new and expecting parents to make a decision on what to buy. Licensing helps marketers differentiate and add trust. Conversely, the category is attractive to licensors due to its growth prospects; most of the many researchers studying the […]
It’s All Relative
Celebrities are increasingly getting their family members involved in their product collaborations, in part as a way to broaden their demographic appeal and/or establish authenticity with demographic groups beyond their core fan base: Established jewelry designer and occasional Shark Tank cast member Kendra Scott partnered with her three sons for her first men’s and gender-neutral […]
Celebrities As Licensees
Celebrities are well known to be active property owners, extending their personal and brand names in a variety of ways. One of those is to launch their own companies to market their products, in lieu of signing licensees, which gives them more control over their signature or branded merchandise. And, as they become product marketers […]
Lending a Helping Hand
Many companies active in the global licensing and consumer products business are doing what they can to support medical professionals and consumers during the COVID-19 crisis. In addition to being the right thing to do, their efforts help keep some of their workers employed, utilize existing capacity and already-purchased materials, and give them a positive […]
Lessons from Celebrity Beauty Launches
In the past two weeks, a handful of musicians, actresses, and influencers have announced new ventures in the beauty arena. Taken together, they represent a microcosm of many of the trends currently rising to the top in celebrity health and beauty. Tightly focused launches. Singer, model, and actress Zoë Kravitz revealed her lipstick collection for […]