Earlier this year, two licensors reworked their deals with important licensees, granting them perpetual licenses within their categories. This is a relatively uncommon deal structure where a significant upfront payment, typically in lieu of an ongoing royalty, gives the licensee ownership of their category indefinitely, with the IP owner retaining rights to the underlying brand. […]
Tag Archives | Kodak
Revisiting the ‘90s
By Karen Raugust on December 3, 2018 in Branding/marketing, Demographic groups, Design and content themes, Licensing
Licensing initiatives targeting the millennial market frequently highlight styles and themes from the 1990s. The strategy makes sense when you consider that millennials, born from 1981 to 1996 and currently between 22 and 37 years old, spent their childhood and/or teen years in that decade and often have fond memories. It follows that marketers’ inclination […]
Cashing in on Cryptocurrency
A handful of licensed properties are starting to enter the world of cryptocurrency, which consists of virtual “coins” enabled by blockchain technology. As with physical currency, consumers can utilize cryptocurrency to pay for things, or as an investment. Blockchain involves a decentralized digital ledger or database of transactions, ownership history, and/or other data associated with […]