Golf has become an increasingly popular theme for experiential initiatives involving licensed properties, both digital and physical. Many of the initiatives are tied to character and entertainment IPs, but they extend into other realms as well: Mattel Adventure Park, the new attraction opening in 2025 as part of Epic Resort Destinations’ VAI Resort in Glendale, […]
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Hitting the Bullseye
Darts is an activity that has attracted growing interest over the past few years, both in participation and viewership. Increased demand for products such as signature and branded darts, dartboards, jerseys, and flights (the plastic or nylon stabilizers on the darts) has followed, with rights mostly granted to specialist licensees. The game of darts was […]
Costume Change
The costume industry is in the midst of transitioning from a historical focus on kids and Halloween to more of a year-round, all-encompassing, and all-ages business. This change is occurring due in part to an increase in adults going all-out to celebrate Halloween and to the rise of massive fandoms tied to pop-culture properties, many […]
Real Characters
Celebrities have been making appearances, in cartoon form, across key storytelling and communications platforms. The initiatives are mostly for children, but there is sometimes appeal for adults as well, depending on the project. They involve a variety of media configurations: Animated TV shows and films. In June, Ellen DeGeneres’ Ellen Digital Ventures and Warner Bros. […]
As Simple as Black and White
A black-and-white color palette—expressed in patterns, prints, or blocking—remains a top choice for designers in home furnishings, streetwear, hair accessories, and other sectors. Licensors and their licensees have been taking note of this trend in a variety of ways over the past year or more as they develop style guides and products: Many of Disney’s […]