For many years, entrepreneurs have been at the New York Toy Fair launching ethnically and culturally diverse product lines, created because they could not find anything similar at retail for their own children. In the past, these initiatives most typically have consisted of ranges of diverse dolls, often accompanied by books outlining the characters’ backstory. […]
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Top Toys for Tots
With the holiday season quickly approaching, major retailers and key consumer publications have released their predictions for the top toy gifts of the year. Together, these lists offer a snapshot of licensing in the toy industry, which typically reflects trends in the broader character/entertainment licensing sector as well. Here are some takeaways from an analysis […]
Bringing the Beats to Kids’ TV
A handful of classic rappers have made forays into the children’s entertainment and content arena, and sometimes into related licensed products, in the past year or so: Darryl McDaniels of Run DMC partnered with Nickelodeon and Paramount Global last November in a wide-ranging deal in which McDaniels lends his voice to the new Noggin series […]
Black Characters Star On Screen and On Shelf
By Karen Raugust on February 28, 2022 in Character/Entertainment, Content, Diversity/Inclusion, Licensing
As is the case every February, many product, promotional, and content announcements and launches involving licensed properties have been timed to Black History Month in 2022. The initiatives have cut across all property types and product categories. One particularly active space this year has been children’s entertainment and media, with new projects expanding representation for […]