While collaborations between fashion labels and football/soccer clubs in Europe and elsewhere are nothing new, the landscape is expanding, with more clubs and more fashion labels entering into such agreements. The fashion styles range from luxury to streetwear to denim; in many cases the club’s main kit supplier is part of the equation as well. […]
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Anime Goes Luxe
By Karen Raugust on April 15, 2021 in Character/Entertainment, Design and content themes, Fashion, International, Licensing
Anime and kawaii properties have become perennially popular on licensed products worldwide. For the past year, they have had a particularly high profile in the global fashion industry, with a large number of collaborations involving labels ranging from streetwear and sportswear to, most notably, luxury brands: Undercover, the label of designer Jun Takahashi, created a […]
Sportswear Brands Still Competing in Asian Esports
By Karen Raugust on September 28, 2020 in COVID-19, Interactive gaming, International, Licensing, Sports
COVID-19 has had a big impact on global esports revenues. Newzoo predicted in July 2020 that revenues for the esports industry worldwide would increase by 1.7% this year, compared to growth of 23.3% year-on-year in 2019. Sales of esports merchandise and tickets—Newzoo tracks the two revenue streams as one segment of the total industry—will take […]
Approaching the Starting Line
Organizing bodies overseeing global sports events are starting to look forward to when they can again host their tournaments and games—some as soon as 2021, they hope—and are jumpstarting their licensing efforts in preparation for that day. Here are some recent developments involving high-profile upcoming sports competitions: Rugby League World Cup 2021 is planning to […]
A Pitch for Women’s Soccer Fans
Women’s football/soccer has been in the spotlight this summer after the July 7 conclusion of the FIFA Women’s World Cup 2019, hosted by France and won by the U.S. team. Heightened global awareness for the women’s sport is increasingly leading to more endorsement opportunities for individual female athletes, more sponsorship revenue for women’s teams, and […]